So, I'm a relatively big fan of Michelle Rhee. I think she's smart enough to tackle some of the issues, I think she's ballsy enough to make unpopular but needed decisions, and I think she is generally right that teachers need to be well paid and held highly accountable. Can you sense the "but" coming?
BUT, I think she and her team have done a terrible job marketing their message. Instead of saying things like "teachers, administrators, and students need to all be held accountable for their performance" she says "teachers need to be held accountable." Administrators and students already are held accountable (principals are dropping like flies, and students get grades), but when you say all three it makes it sound like teachers aren't the bad guys. Much better messatge. Or, instead of saying things like "we have a small group of ineffective teachers who are damaging children, and we need to take steps to remove them from the classroom so our really incredible teachers can do their jobs" she says things like "if you're ineffective, you will be fired." See how much nicer the first one sounds? I really believe that if she just changed the way she said things she would earn a lot more friends among teachers. She needs to stop saying teachers are the enemy. First off, we're not. Second, it's annoying.
Also, who in the world let Time use that picture? Does she really need "wicked witch" comparisons?